Strand- Connections

The Samsung Smart TV commercial uses a common strand of connections in order to market the product. At the beginning of the commercial, each person carries their own TV onto the train and installs it in the window, which enforces the idea that the people are connected via their similar actions. As the music starts, we hear the lyrics “traveling north to find you.” The words “find you” are also repeated later in the commercial. This usage of words relating to connection continues the theme. The first real connection in the commercial occurs between the woman sitting on the train and the horse which gallops on the screen. A close-up image of the woman’s face precedes a close-up of the horse’s face, showing that the two have connected, and possibly that the woman has connected with nature. Next, the little girl on the train relinquishes focus on her homework in order to look at a scene on the TV: a city in India, and a boy waving at her. They smile and place their hands on the train window, indicating that the two have connected through the window. Lastly, a vivid image of the sun appears on the TV screens. When this happens, everyone on the train stands and/or leans toward the image, a common action which depicts that the television image has captivated everyone on the train.

In utilizing the theme of connections, Samsung is attempting to showcase the capabilities of their product. They hope to show that their “smart” TV can easily make connections in the consumer’s life. Through the connection strand in their commercial, they attempt to show that through the TV, a consumer can become better connected to people, places, and the world around him or her. Samsung does this rather effectively in the commercial, repeating words and visuals which suggest that the TV can make connections in the consumer’s life.