A Binary of Samsung Advertising

I focused on the binary part of the Samsung advertising, specially the light. It shows the dark and bright images when scene is changed, and this part of the advertising is very impressive and catch my attention. One of the examples about the binaries is the part of first scene. When people who on the train seem to be unhappy at the first time, they just look tired and board with in the dark place. However, when TV is turns on people focus on the TV and watch the screen with happy and comfortable face. It seems deliver the message about having Samsung TV makes you happy.

Moreover, the light from the TV screen makes vivid color to people on the train, and I think this also gives audience to message of the benefit about having their product, like if you got our TV set, you would be much lively. Besides, I feel like the light from the screen shines itself at the first time turns on, so I assume that the advertising tries to imply the value of their product (or the company itself).