Binary: Inside vs Outside of the Train

The differences shown between the inside and outside of the train contrast the dullness of reality with the vibrance of the pictures on the TV. The industrial look of the train station and the city create an environment resembling the drain of everyday life. The dark colors do an outstanding job of exemplifying the daily repitition of the working man. In comparison, the inside of the train is lit with brilliant colors given off by exotic environments. The train, normally seen as a metaphor for work, instead transports the people to unbelievable places that they could never have gone without it. The TV is described as a portal to another place, rather than just a view into it. The train is moving rapidly in comparison to the environment around it. Nature and time seems to stand still as the train takes its passengers on a journey to new locations.

This difference in perspective influences the viewer by appealing to their inner rebel. It begs them to step outside the crawl of everyday life and step foot into the beautiful world created by their product. The viewer yearns to escape reality and enter this new and exciting universe. If not for this aspect the commercial would not hold up. Without a negative portrayal of the outside world, it would be all but impossible to create the dynamic universe seen in the commercial.