Strange - why they showed their product from the beginning

The one thing I felt strange with this commercial advertisement was that this advertisement starts with the scene sticking televisions on the window. Most of commercial advertisements I have watched they didn't show their products from the beginning of the advertisements but show whatever scenes can draw my attention. I may think the purpose of showing the specific product at the end is that they try to stimulate consumers' curiosity and maximize the effect. However, this one showed what their product is from the beginning of the advertisement. Consumers may get curiosity such as "why they are sticking all the televisions on the window?" but sure that they will realize this advertisement is all about television.
In my opinion, the director tried to make better understanding of their product through showing their product from the beginning but it would be better if they started their advertisement from the scene where televisions on in the tunnel. If the advertisement began with the scene from the tunnel, it may draw and stimulate more attention and curiosity from consumers. For example, viewers may have questions like "why the people see different view from actual places?" or "what is the Samsung logo at the bottom of the window for?". When these kinds of questions come up in mind, viewers will pay more attention to the advertisement and the product will give stronger impression when viewers get answers for their questions at the end. Furthermore, viewers may remind the advertisement even later they watched and when it gives strong impression, it is going to remind the contents and product when consumers see the brand. Therefore I think that is weird that director showed their product from the beginning of the scene and let viewers absorb the contents passively which can reduce the effect of the advertisement.