Contradiction is the one of the most effective way to grab people's attention to the certain thing. In my mind, that's why the TV commercials uses contradiction. This Samsung commercial had the a lot of binary scenes. The train and the outside view could be contradict each other, and the people in the inside and outside could be compared too. The images on the TV can be also contradict each other too. When the TV just turned on, it shows the Snow covered Iceland, where is the one of the coldest place that any creatures can live on this earth. After the Iceland scene, it held the images of the city in India. India is the country in this earth that have almost no winter at all and no snow at any time. They are always warm or hot. The images in TV went from coldest to hottest.
Furthermore after the India, the image changes to the Sun, which is not on the Earth. They start to contradict the weather and the geographic location then contradict Earth and Sun. They just changed to the bigger scale. This commercial was always contradictory at all the time.
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