Samsung TV Commercial Repetition (Binary)

Throughout the entire commercial, Samsung advertised their TV by showing its picture quality and how the TV can connect people around the world. A primary example of how Samsung delivers this is through the use of binary repetition regarding the train's location and the color schemes through the TV. The first time this can be noticed is when the train is in a dark forest-like region and the TV displays a bright, arctic area with horses running. What will be repeated is the similarity of the settings and the contrasting color schemes. In this case, the setting is overall nature. The train is in a nature-rich environment, as are the displays on the TV's. For the color scheme, the colors on the TV are bright, although the actual train is in a darker region.

The next repetition is when the train is in a gloomy, nearly colorless city. On the TV, an Indian city is being displayed with vibrant colors and there are people walking around. As you can see, the matching settings are repeated, as are the contrasting color schemes of these settings. The colors of the city with the train are mainly brown and gray tones, while the city on the TV is colorful and alive.

The last example of binary repetition is when the train approaches a tunnel. As it enters the tunnel, the train is eventually in a very dark and empty looking area. This is when the TV displays outer space, so the passengers seem to be traveling through space. Both of these settings are very dark and ominous places. What sets the color schemes apart is that the TV is showing the awe-inspiring sun and its immense luminosity. There are many forms of repetition in this particular commercial, this is just one example I picked up on. This form of binary repetition, I believe, aided the commercial for what it was trying to deliver, despite the lack of advertising of the actual television.