The goal of any global brand is always one thing, and that is to sell their product to the consumer. In order to do this, companies need to inform the general public about what products they have to offer and how those products are neccessary in the lives of the consumer. Therefore, these companies must already have insight as to what it is that causes people to buy things, and what type of things they want to buy so that they can produce those goods. However, through various forms of media, such as advertisement in commericials, these companies gain an advantage by manipulating the thoughts of their consumers. The way they do this is through repetition of a message that they want to get across that after a while, becomes ingrained in a person's subconscience.
In the Samsung advertisement, the unsaid arguement that Samsung is pushing is that their new "Smart TV" is something that everyone wants(or at least, should want). They convey this idea by conveying their product in a way that fulfills things that most people want. For example, humans are social by nature, and want to have connections with other people. Samsung claims that their tv helps people acheive this by showing how a little boy and girl, from across the world touching hands by means of the television screen. They reveal to the consumer the reasons why they should buy the product.
I like what you've said here. I agree with what you said about the companies gaining advantage thru manipulating the consumer thoughts. However, I would like to hear more about the repitition aspect of the commercials. Not really an explanation, just more. I found it interesting to hear about your take on it being ingrained in the subconscience.
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