In this TV commercial, there is a binary oppositions, which are the light and dark. The inside of the coach of the train is much lighter and more colourful than the outside, because the TVs that replaced windows bring the colourful light and various views. With the switch of the outside and inside, the light and dark scenes are switching. In this commercial, I saw even though the views of the outside are grey and inanimate, the inside is full of light and colorful images.
I think the dark makes the light more obvious, and the light and happy atmosphere stands out comparing to the outside. Also in this commercial, all characters are having big smiles when they are watching the TV. They all involve in the amazing views shown on the TV screens. Those screens are connected to make a huge screen, which creates the amazing scenes. This creativeness makes the commercial very impressive.
I think the dark makes the light more obvious, and the light and happy atmosphere stands out comparing to the outside. Also in this commercial, all characters are having big smiles when they are watching the TV. They all involve in the amazing views shown on the TV screens. Those screens are connected to make a huge screen, which creates the amazing scenes. This creativeness makes the commercial very impressive.
I agree with this 100%. The light on the inside of the trains works in ways that emphasize the darkness around the outside of the train. When the images are switched from inside to outside of the train, a consumer can feel better about the inside of the train or as we know, the tv. The bright, welcoming colors bring interest towards the smart television and inside of the train itself.
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