Monday, September 26, 2011

Anomaly-the only moment of interaction

The only moment of interaction in this Samsung TV commercial was when the train came to stop at a town in India, a local little boy showed up outside the train window coming down a ladder upside-down. He was smiling at the girl sitting inside the train, and when the girl saw him, she smiled back at him. The train started to move a few seconds later and the boy was walking with the train outside and put his hands on the window glass so that he could take a last glance at the girl. The girl was smiling at him the whole time. This is an awkward but oustanding scene in the commercial because throughout the whole advertisement, people were all doing there personal things and no one even said a word to other people.
As a commercial of a TV, this one has strong visual stimulation for the audience, its music also gives a feeling of hamony to the audience. From my point of view, I think this short moment of interaction between the boy and the girl is improving the commercial by giving the audience a feeling of involvement, so that they would have a better impression for the TV and feel that the product is close to their lives, which would improve the possibility for them to buy it.

1 comment:

  1. i enjoyed what you wrote and agree. In the second paragraph you point out that the interaction between the boy and girl gives the "audience a feeling of involvement." I do think the commercial did this to show that you can have that connection with the TV and that you can travel to other parts of the world, even if you aren't there in real life. It feels like you are really at that place.

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